Product Management Services
Chris Bovard | Product Management Executive
Below you will find detailed descriptions of how I can help your business and your product strategy. Each section provides the general modes of operation, but every business is unique. I will tailor the necessary steps and actions based on your specific business goals and product status. You can contact me for more details.
Visioning
Problem: You have a fantastic product idea, but will it work? How do you talk about it with stakeholders? How do you highlight the business value from a product perspective?
Actions: I will work closely with you and your team to paint of picture of current market landscape and how your new product will solve for customer need.
Outcome: Using a Product Vision Deck, you will be able to speak with internal and external stakeholders about your new product offering and how it will increase business performance.
Materials Created: Product Vision Deck
Discovery
Problem: Does your new or existing product meet the needs and expectations of your customers? Are there new opportunities in a changing market that you can capitalize on?
Actions: I will interview customers and prospects to uncover their current pain points and needs.
Outcome: After the interviews are complete, you will have a clear picture of how to service your market better. You will see a clear path to which opportunities can create the most value for your business and your customers.
Materials Created: Opportunity Backlog
Competitive Evaluation
Problem: How do you products stack up against the competition? Do you have critical features they do not, or is it the other way around?
Actions: I will inspect your top competitors for their strengths and weakness and score those against your current product offerings.
Outcome: You will gain confidence that the product decisions you make will create a truly differentiated offering in the market.
Materials Created: Product Comparison Deck
Prototyping
Problem: You have great ideas on what problems to solve, but how do you visually share your ideas to internal teams and early-access customers?
Actions: Using the latest AI tools, I will build a functional prototype that represents a product concept aligned to your list of opportunities or problems.
Outcome: You have a real-life, working example of your product concept that you can use to socialize the idea internally and externally.
Materials Created: Prototype
Viability Testing
Problem: How do you know if your product concept will resonate with customers and prospects? Is it the right solution to their problems?
Actions: Using a prototype or wireframes, I will validate product concepts with real customers in the market. I will test for how closely a final product will help them with their current business needs. I will create a list of features in priority order.
Outcome: You will have confidence that the product you are about to build is the right one for servicing your current and potential new customers.
Materials Created: Product Backlog
Engineering Execution
Problem: How do you ensure the construction of your new product happens as efficiently and effectively as possible?
Actions: I will help select an engineering partner or collaborate with an existing team to build and deliver the minimum viable product (MVP).
Outcome: You have a fully functional, tested MVP in production.
Materials Created: Live minimum viable product
Go to Market
Problem: You're preparing a new product release, so does your sales and marketing team know how to describe and position the product? Do they know which types of customers are most likely to buy?
Actions: I will work with internal stakeholders and the sales/marketing team to build got-to-market playbooks that will help position the product and target the right customers.
Outcome: Your GTM team will have the knowledge and confidence to win more deals and outsell your competitors.
Materials Created: Go-to-market playbook
Success Metrics
Problem: Your product is live, so how do you measure its performance in the market? Is it getting the use you expected? Are customers finding value?
Actions: I will build product dashboards the highlight key product performance metrics so that you can stay informed about how the product is performing.
Outcome: Given a dashboard, you can use the provided insights to make ongoing decisions about product enhancements and future investments.
Materials Created: Product Dashboard